GloRilla Brings New Energy to Reese's Puffs With Iconic "Eat 'Em Up" Jingle Remix
Memphis rap star GloRilla is adding another major brand partnership to her growing list of accomplishments.
The Grammy-nominated rapper has teamed up with Reese's Puffs to remix the cereal brand's legendary "Eat 'Em Up" rap, one of the most recognizable cereal jingles of the 2000s. The collaboration includes a brand-new music video, a refreshed version of the classic song, and even a limited-edition cereal box featuring GloRilla herself.
For many millennials and Gen Z fans, the original Reese's Puffs commercial became a cultural moment. The catchy "Eat 'Em Up" anthem dominated television during the late 2000s and remains one of the most nostalgic cereal advertisements ever created.
Now, nearly two decades later, Reese's Puffs is betting on GloRilla to introduce the iconic jingle to a new generation.
GloRilla Calls the Collaboration a "Full Circle Moment"
According to GloRilla, the opportunity brought back memories of her childhood.
The rapper revealed that she grew up hearing the famous Reese's Puffs rap while watching cartoons with her siblings after school. Being able to put her own spin on the song years later felt surreal.
The updated version keeps the nostalgic feel of the original while adding GloRilla's signature Memphis energy and modern rap style. The campaign was also developed alongside Lyrical Lemonade, helping blend internet culture, music, and nostalgia into one release.
Music Video Brings the Cereal World to Life
The accompanying music video places GloRilla inside a fantasy Reese's Puffs universe complete with oversized cereal bowls, milk pools, and larger-than-life visuals inspired by the cereal brand. The video was directed by Ari Mairena-Dannon and released alongside the remix.
Fans can stream the remix on major music platforms and watch the official video through Reese's Puffs' channels.
Another Major Win for GloRilla
The partnership continues GloRilla's rise as one of hip-hop's most marketable stars.
Over the last few years, she's landed campaigns with major brands while maintaining a strong presence on the charts. From music festivals to national advertising campaigns, GloRilla has successfully expanded her brand beyond rap.
Reese's Puffs will also release a limited-edition GloRilla cereal box, giving fans and collectors another piece of hip-hop memorabilia to add to their collections.
Pink World Take
Hip-hop and advertising have always gone hand in hand, but the smartest campaigns are the ones that feel authentic. GloRilla grew up with the original Reese's Puffs jingle, making this collaboration feel less like a corporate endorsement and more like a genuine full-circle moment.
And if social media reactions are any indication, Reese's Puffs may have just found the perfect artist to bring one of the most iconic cereal jingles of all time back into the spotlight.